ABSTRAK

Penelitian ini berdasarkan dengan latar belakang fenomena gap yang terjadi di wisata Taman Harmoni Tonjong, dimana pengunjung wisata mengalami penurunan dengan berbagai faktor, seperti kurangnya fasilitas yang diinginkan pengunung, akses jalan menuju tempat wisata yang sempit. Penelitian ini merupakan penelitian kuantitatif, kriteria responden yang pernah melakukan kunjungan terhadap objek wisata Taman  Harmoni Tonjong. Teknik  pengambilan  sampel  dengan  metode nonprobability sampling dengan jumlah responden sebanyak 230 orang. Pengumpulan data melalui penyebaran kuesioner dan analisis Partial Least Square Structural Equation Modeling (PLS-SEM) melalui program SmartPls. Hasil penelitian menunjukkan bahwa amenity dan accesibility tidak berpengaruh positif signifikan terhadap keputusan berkunjung. Sedangkan attraction, kualitas pelayanan dan lokasi memiliki pengaruh positif signifikan terhadap keputusan berkunjung. Hal ini menunjukkan bahwa attraction, kualitas pelayanan dan lokasi pada wisata taman harmoni Tonjong memberikan kenyamanan serta terpenuhinya kebutuhan wisatawan saat berkunjung.

Kata Kunci: Attraction, amenity, accessibility, kualitas pelayanan, lokasi.

ABSTRACT

This research is based on the background of the phenomenon of the gap that occurs in the Taman Harmoni Tonjong tourist site, where the number of visitors has decreased due to various factors, such as the lack of facilities desired by visitors and the narrow access roads to the tourist site. This quantitative study involved respondents who had previously visited Tonjong Harmony Park. The sampling technique used a non-probability sampling method, with 230 respondents. Data were collected through questionnaires and Partial Least Square Structural Equation Modeling (PLS-SEM) analysis using the SmartPls program. The results showed that amenities and accessibility did not have a significant positive effect on the decision to visit. Meanwhile, attraction, service quality, and location had a significant positive effect. This indicates that attraction, service quality, and location at Tonjong Harmony Park provide comfort and meet tourists' needs during their visit.

Keywords: Attraction, amenities, accessibility, service quality, location.