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Items where Author is "PURNAMA, Zelina Sofa"
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Thesis
PURNAMA, Zelina Sofa (2025) PENGARUH BRAND IMAGE, SOCIAL MEDIA MARKETING, PRODUCT QUALITY, CONTENT MARKETING DAN FEAR OF MISSING OUT TERHADAP PURCHASE INTENTION (Studi Pada UMKM Kopi Majana 575 Kecamatan Bantarkawung). Bachelor thesis, UNIVERSITAS PERADABAN.